one to miss an opportunity, Facebook have pounced on the growth in online
shopping, accelerated by COVID-19, with the launch of Facebook Shops.
Shops is a mobile-first shopping experience enabling businesses to create
online stores on Facebook and Instagram for free.
a single point, businesses will be able to customise the look and feel of their
shops and sell through both Facebook and Instagram.
It raises the possibility of a more level playing field in e-commerce. Any seller, no matter their size or size of budget, will be able to bring their business online and reach customers around the world. This isn’t just for small businesses of course. It’s for any business looking to inspire their audience and make buying and selling online easier.
Facebook have developed their social commerce to include some nice touches you’d experience in a physical store too, such as asking store staff for help. In Facebook Shops consumers will be able to able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.
this year Facebook hopes to make it possible to view a business’ shop and make
purchases within their chat apps.
The rollout of Facebook Shops started on 19 May and will be more widely available over the coming months.
Selling through live video is also coming and a new shop tab will be added to the Instagram navigation bar later this year.
Facebook are also working with e-commerce partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to give small businesses the support they need.
Watch out big business because I think the small businesses will be coming at you.
#FlattenTheCurve is a compilation of work where creators were asked to animate something that makes them happy during the quarantine. This is the first in a series of 3 containing 90 pieces of unique work.
'Thao and The Get Down Stay Down' had a video shoot for their song 'Phenom' cancelled due to COVID-19 quarantine. That didn't hold them back, as they turned their Zoom call into a new container for creativity.
The book contains Hubble's most famous shots, 30 new images, and the unravelling of some of the most compelling questions of space and time, including words by photography critic Owen Edwards, Hubble astronauts Charles F. Bolden, Jr., John Mace Grunsfeld, and Zoltan Levay.
entering week four of isolation…or is it week five? Time is presenting unusual
symptoms at the moment. It may have completely lost its sense of self.
and brands are also demonstrating a wide range of responses to COVID 19. Toilet
paper reached new heights in popularity, baking bread overtook selfies on
Instagram and people around the world have been singing and clapping in (close
proximity to) the streets.
have been rushing to understand what their customers expect from them now and
how best to respond to the crisis, taking into account the safety of their
staff and those around them.
thing that is clear from an advertising perspective. This is not a time for
showboating or taking advantage of the situation.
According to the Kantar COVID Barometer (14 – 23 March 2020), 75% of people feel brands should NOT exploit the situation to promote their brand. Exactly what the other 25% think is possibly the more interesting side of that statistic. But, in the interest of progressing beyond this point, let’s just assume that the 25% work in finance or advertising.
Advertising agencies need
not be quite so worried. Only 8% of people surveyed in the Barometer believe
that companies should stop advertising at this time.
Sure, you might not want to
push cheap flights to Ibiza right now, but brands in all categories can help
consumers through this difficult time, and show how much they really care.
People still want to hear what
businesses are doing to adjust to the crisis and what products or services
they’re offering. They’re also looking for some surety about the future, ways
to cope with the changes, some sense of normality, signs of humanity and a
fairly decent serving of entertainment.
More than ever, brands need to take their cues from their customers, listening to them and identifying what’s important to them. Plenty of brands are doing just that. There are companies enabling future planning, helping consumers be resourceful, creating moments of joy, or giving away the resources they can no longer use themselves to help those taking on COVID 19.
Here are a few examples of
some of our favourite responses.
Tesco little helps
Tesco were very quick to show what they’re doing to keep shoppers safe in-store. The ‘Little Helps’ features real staff members as they explain the supermarket’s public-health measures, including separate entry and exit points, social-distancing advice, one-way aisles and protective screens at tills.
Secret Cinema Launches
Secret Cinema made a quick pivot to bring ‘congregational storytelling’ into the digital world. It started with an 80’s themed Zoom party (selling over 1,00 tickets at £5 each to raise money for the Trussell Trust). Now, in partnership with Haagen-Dazs, it’s running ‘Secret Sofa’. It’ll take place at 7:30 pm every Friday night (UK time) and will feature bespoke content, character narratives and interactive elements inspired by the evening’s film.
Allbirds gives shoes to NHS
Getting in early on the NHS appreciation front, Sustainable footwear brand Allbirds gave 2,000 free pair of shoes to NHS staff. It’s “A small way of saying thank you and providing comfort for the long hours they’re putting in to keep us safe and healthy.” Sandeep Verma, MD of Europe, told TheIndustry.fashion
ITV Clap for our carers
During ‘Claps for Carers’ on 16 April ITV halted live TV to deliver a message back to the public from people on the frontlines. In a short video, NHS workers thank the public for staying indoors and for showing their support. They also remind them to look after their mental wellbeing by staying in touch whilst staying away from each other.
COKE gives its voice to
Coke has turned over its Twitter to health experts. They’re using their reach to share
helpful information from credible sources.
AirBnB Virtual Experiences
AirBnB have taken their ‘Experiences’ online, providing a new way for people to connect, travel (without travelling) and earn income during the COVID-19 crisis. If you’ve just finished watching Chernobyl on Netflix, follow it up with a virtual tour and ‘Meet the Dogs of Chernobyl’. If that’s not your thing, you can meditate with a Buddhist monk, cook with a Moroccan family, take a HITT class with an Olympic rower or pick something else from an array of experiences.
Aviation Gin Tips Bartenders
Aviation Gin is donating 30% of proceeds from online sales as a ‘Tip’ to bartenders’ who, according to owner Ryan Reynolds ‘REALLY miss you’. Bar staff are a definite casualty of social distancing and it’s great to see Aviation Gin engaging fans to help people who have lose their bar jobs.
ASOS supports Frontline Heroes
Buy a hero T-shirt or Hoody from ASOS and 100% of the proceeds go to UK hospitals, Barnsley Hospital Charity and UCLH in London (hospitals that are local-to-ASOS). ASOS are also donating hand creams and comfy post-shift clothing to the NHS staff at these hospitals and all NHS workers can get a 20% discount through the Blue Light Card scheme.
United Airlines donates UK
Billboards to UNICEF
No longer able to run its spring campaign, United Airlines gifted 214 out-of-home advertising placements to UNICEF. The charity is working to provide education about the coronavirus and protect children around the world.
Lighthaus Café turns shop
and gives discount to NHS
In a sign of local bias, Lighthaus Café definitely deserves a place on this list. No longer able to fill its tables at their café they quickly transformed themselves into a store and now sell the top-quality produce they’d normally use in the kitchen. They’ve also shown their generous side by giving a 10% discount to NHS workers on all shop items.
There is plenty about our
current situation that is rather depressing. The English summer may have
happened while we’re locked inside and unsolicited emails with guides to
working from home show no signs of abating.
But there is something
amazing about what humans can do in times of duress and it’s great to see
praise being heaped on those we normally take for granted. May the heroes keep
their place even after the crisis has been averted. Stay strong. Stay safe.
Wash your hands after reading this.
The ideal read in a time of isolation. In 1922, the Bolshevik tribunal sentenced Count Alexander Rostov to house arrest at the Metropol, a grand hotel across the street from the Kremlin. Brimming with humour, a glittering cast of characters, and one beautifully rendered scene after another, we follow the count as he comes to terms with his reduced circumstances.
When the news is full of bad news, John Krasinski brings you some good news, beamed directly to you from somewhere in his house. Episode 3 includes some at-home sports highlights, and surprises some healthcare heroes as a thank you for their hard work and sacrifice.