Christmas is coming and it’s time for sentimental festive ads and a good telling off by your ornaments.
IKEA is ‘encouraging’ everyone to get their houses into a shipshape hosting state with the help of a few inanimate influencers (and critics) that sound a lot like D Double E, the grime MC.
IKEA UK and Ireland county marketing manager, Sarah Green, says “Our first IKEA Christmas advert was born from the common feeling, that along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others, with many of us feeling ashamed of our homes over the Christmas period.”
The ad is a great link to their product offer. If only IKEA could also do the cleaning and the cooking, then I think we could have some more ornaments over for Christmas dinner.