MONTEITH'S CIDER

Apple vs Pear

Apples float, pears don’t. That’s a fact.

To launch Monteith’s Crushed Pear Cider we created a campaign to show its clear superiority over an unlikely foe, Monteith’s Crushed Apple Cider.

With a series of ‘tongue in cheek’ comparative advertising pieces we promoted two products at the same time and talked about the product benefits in a refreshing way.

And by competing with itself Monteith’s Cider could be the first AND second choice in the market. 

The campaign was portrayed in print, radio, online, in bars, liquor outlets and a few rather unexpected places.

Brand Strategy
Advertising
Content Creation
New Product Development

30 Second Radio Ads

Apple Cider

Pear Cider

15 Second Radio Ads

Apple Cider

Pear Cider