BOBUX

Epic Adventures

Looking to accelerate its international growth we worked collaboratively with Bobux to create a new global campaign to convey the freedom that kids feel when they wear Bobux shoes.

The campaign takes the viewer on three adventures, experienced through the imagination of three young kids.

Directed by Karen McKenzie, with Richard Harling as DOP and stills photography by Lucie Smeriglio, the campaign was shared as online video, through social media, in-store, and with the support of a unique playbook as a gift with purchase.

Advertising
Content Creation
Design