WATTIE'S

Flippin' Kiwi Genius

Wattie’s tomato sauce is a staple in many pantries, fridges and glove boxes across New Zealand. And whether it’s the heel of a hand planted on the base of the bottle, some vigorous shaking or an intense windmill action, passionate Kiwi sauce fans employ a range of techniques to get every last drop of that glorious red elixir out of the bottle.

To launch Heinz Wattie’s new sauce extraction solution, the Upside-Down Bottle, we created a brand campaign that celebrates that ingenuity. With the tagline ‘Flippin’ Kiwi genius’, the campaign shows the cunning ways people get the last drop of sauce out of the bottle and how easy it is to have it all with the new stay-clean cap and upside down bottle design, letting gravity do the work for you.

Brand Strategy
Advertising
Content Creation
New Product Development