F. WHITLOCK & SONS

Fully Equipped

The number of men that are cooking often is growing all the time. We took a range of existing FMCG products that were trading okay and turned it into a brand that engaged men and helped them feel fully equipped in the kitchen.

We rebuilt the brand from scratch and then launched it in the supermarket, online, in print and with plenty of on-going social media activity.

The packaging design was created in collaboration with Marx Design, illustrations by James Stewart and you can find out about Fred (who puts the F in F Whitlock & Sons) here.

Brand Strategy
Advertising
Social Media
Content Creation
Design
New Product Development