AMP

Insurance for Families

Some 84 per cent of New Zealanders have car insurance, but only 56 per cent have life insurance and even fewer - 21 per cent - insure their incomes. The family wagon might be replaceable - but people are not.

We created this campaign to make Kiwis stop and think about protecting what matters most - the people we love, by showing the positive side of preparing for the worst.

The campaign was created in collaboration with DNA, directed by Kevin Denholme and shared with the nation by Bloodhound Media.

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