PEDIGREE

Race for Ranchos

We were asked to increase the rate of sale of a new treat for dogs in one of the UK’s leading retailers. Before we could encourage owners to pay a premium for this new meaty treat we needed to show how much dogs love Ranchos. This was achieved with a simple time trial. The faster a dog ran, the more it must like Ranchos. 

We recorded the results and shared them with in posts geo targeting owners living near the retail partner. As it turns out, dogs will run very quickly for Ranchos, 20% of them have their own social media accounts and you can have a significant impact on sales with a few dog videos.

Social Media
Content Creation