MONTEITH'S

Single Source Beer

Barley from Bill’s farm in Rakaia and hops from Ian’s place in Motueka. Mashed and brewed under the watchful eye of Tony. Bottled in black glass for better protection from the sun. Incredible care was taken at every stage in the creation of this craft beer.

Single Source was made to capture the taste of the unique places from which it was grown. Working with film maker Zoe McIntosh we wanted to share the origin story of the first batch as authentically as possible. From the initial idea, to barley planting, hops growing, harvesting, malting, the water and the brewing we created eight short documentaries and shared them in cinema and online.

Brand Strategy
Advertising
Content Creation
New Product Development