People tend to know there are things they should be doing for the future, but it’s human nature to defer action on long term plans and focus on what seems more immediate. This is especially prevalent when it comes to insurance.
To encourage people to think about their futures now we created a campaign for AMP that shares missed opportunities through inaction. It brings some defining moments to life through the eyes of those who failed to seize their big break in the past and reminds us all to grab our opportunities today.
The multi-channelled campaign was shared on TV, print, online, outdoor, cinema and through activations.
Digital RainbowsSKITTLES IRELAND
Winning LocksASSA ABLOY
The Italian JobTUSCAN TRAILS
Plug in the peopleMEASUREMATCH
It’s Skittling Down This SummerSKITTLES IRELAND
The Hunter WithinCRAVE
Say ItLOTTO NZ
Treat them this ChristmasMARS PETCARE
An Out of Shell ExperienceSKITTLES IRELAND
Fully EquippedF. WHITLOCK & SONS
The World's Favourite LocksASSA ABLOY
Naturally GoodDEEP SPRING
Race for RanchosPEDIGREE
Boston Shoe LaunchBOBUX
The Nikolai OrganisationSMIRNOFF
Flippin' Kiwi GeniusWATTIE'S
Single Source BeerMONTEITH'S
Apple vs PearMONTEITH'S CIDER