AMP

Tomorrow Starts Today

People tend to know there are things they should be doing for the future, but it’s human nature to defer action on long term plans and focus on what seems more immediate. This is especially prevalent when it comes to insurance. 

To encourage people to think about their futures now we created a campaign for AMP that shares missed opportunities through inaction. It brings some defining moments to life through the eyes of those who failed to seize their big break in the past and reminds us all to grab our opportunities today.

The multi-channelled campaign was shared on TV, print, online, outdoor, cinema and through activations.

Brand Strategy
Advertising
Content Creation