What becomes of the most hearted? In January an egg took on Kylie Jenner to become the most liked post on Instagram. The picture of a simple egg on a white background posted by @world_record_egg received more than 53 million likes, making a complete omelette out of Kylie Jenner’s record of 18 million likes.

Unfortunately, the egg, without a strong purpose, a decent bikini or its own skin care brand, could not maintain its meteoric rise on Instagram. It now only gets 200-500k likes per post, which is nothing to sniff at, but is hardly ‘eggceptional’ for the influencer that holds the most likes world record.